Back in 2000, Chipotle Mexican Grill first celebrated its popular Boorito giveaway with a burrito-themed costume contest on Halloween night.
In the following years, customers who showed up dressed in any costume on October 31 received a discounted entrée.
And, now, it has become one of the most popular annual Halloween giveaways for hungry ghosts and goblins everywhere.
As everyone knows, Halloween is definitely going to look different this year and, as a result, the chain’s Boorito is going entirely digital for the first time.
With many spooky traditions being disrupted, Chipotle is bringing back Boorito for its 20th anniversary and giving fans a chance to virtually trick-or-treat for half a million buy-one-get-one FREE entrée codes via text. Each code is valued up to $10.
This is a fairly complicated promotion, and it requires you to act quickly — and to have social media accounts.
This is how it works:
A total of 500,000 one-time-use promo codes will be dropped via TikTok, Twitter, and Instagram from Oct. 29 to 31.
The promo code gives you a FREE entree when you purchase one of equal or greater value, up to $10.
To claim one of the codes, you have to text the keyword (found in the social media post) to 888-222 — before they’re all gone.
(Be warned, the codes are expected to go extremely fast.)
If you’re really motivated, you could set an alarm for so you’re awake when the giveaway goes live.
The official rules say the offer is available from 12:01 am on October 29 to 11:59 p.m. on October 31 Pacific Time. That translates to 3:01 a.m. Eastern.
The codes can only be redeemed on Halloween, October 31st, via the Chipotle app or Chipotle.com.
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