World of Coca-Cola: Ticket discounts and free admission days.
See the Veterans’s Day offer just below!
World of Coca-Cola is mainly a tourist attraction — but probably every Atlantan should visit at least once. On this page, we’ll keep track of current discounts, special exhibits, and the rare free admission day.
At the downtown attraction, you can view vintage Coke memorabilia, learn about the bottling process, get close to the vault where the secret Coca-Cola recipe is stored, taste Coke products from around the world, and watch short films on your visit.
Browse the exhibits online.
The World of Coca‑Cola is open 7 days a week, and is generally only closed on Thanksgiving Day and Christmas Day.
Check today’s hours.
Ticket prices have gone up in 2023:
- Adults — $19
- Kids (age 3-12) — $15
- Seniors (65+) — $17
- Age 2 and under — FREE
- Military — FREE
When you buy World of Coca-Cola tickets online, sales tax is added to these prices, but there is no extra service fee.
An annual pass gives you unlimited admission to the World of Coca-Cola for a full year from the date of purchase. Annual pass prices are $34 for adults, $26 for kids, and $15 for seniors.
The World of Coca-Cola is located at 121 Baker St. in downtown Atlanta, adjacent to the Georgia Aquarium in the Centennial Park District.
Discounts for World of Coca-Cola
Discounts to World of Coca-Cola are rare.
When they pop-up around spring break or the holidays, the discount is generally on a 4-pack of tickets rather than on individual admission. In December of 2019, World of Coca-Cola held the only free admission day ever. We’re always hopeful there will be a repeat!
You can browse current offers at the World of Coca-Cola website, on the special offers page.
Veteran’s Day 2023 HALF-OFF deal
Note that World of Coca-Cola is ALWAYS FREE for military.
This offer allows veterans and active military to bring family or friends along at a steep discount.
In honor of Veteran’s Day, World of Coca-Cola has rolled out an offer allowing military members to purchase up to four general admission tickets for 50% OFF.
The offer is good from Friday, November 3rd thru Sunday, November 12th, 2023 via advance purchase on the website. Use promo code VETS2023 at checkout.
Active military, retired military, and reserves are eligible for the half-price discount.
You must present a military ID upon entry at the museum.
2023 Friends & Family Four-Pack deal
This is an annual promotion that runs each year in February or March, often to coordinate with spring break. It allows you to buy four general admission tickets for $50 plus tax.
The valid dates to use them are February 1st to 12th, 2023.
If you buy four adult tickets, that’s a total savings of $22. (If you buy kids tickets, the 4-pack is still $50, and your savings will be less.)
♦ You must purchase tickets online at World of Coke’s website. You can’t get the deal at the box office.
♦ You can buy up to two 4-packs per transaction, for a maximum of 8 tickets at the special price.
♦ There is no discount for single tickets — you’ll need to gather friends and family together to use the 4-pack. And if you bring a fifth wheel, that ticket will be full price.
♦ The special-price tickets must be used between February 1st and 12th. They are not valid on other dates.
Ongoing deals and discounts
♦ Members of the military (active duty, reserves, retired) can present their Armed Forces ID card to get FREE admission to the World of Coca-Cola. The discount applies to the military member only; regular admission rates apply to family and friends.
♦ If you’re planning to visit multiple attractions in Atlanta, take advantage of the Atlanta CityPASS to save almost 40% on admission to five Atlanta-area attractions.
Getting there and parking
If you drive, you can use the parking garage located at:
126 Ivan Allen Jr Blvd NW
Atlanta, GA 30313.
According to the World of Coca-Cola website, the rate is $10 for up to 4 hours of parking, and $15 for 4+ hours.
It’s fairly easy to take MARTA as well.
Exit at either Peachtree Center Station (Red/Gold Line) or GWCC Station (Blue/Green Line).
You can find a MARTA guide here, with walking directions from both stations.
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